CNNMoney.com
Companies Economy International Corrections Pre-market Trading After-hours Trading Winners/Losers/Actives Bonds Currencies Commodities World Markets Money Magazine Real Estate Mutual Funds Taxes Ask the Expert Money 101 Autos Loan Center Best Places to Live Ask the Expert Millionaires in the Making Ultimate Guide to Retirement Retirement Calculators Best Funds Ask the Mole Best Places to Retire Personal Tech Big Tech Blog Techland Blog Sectors and Stocks Fortune 500 Techs Tech Talk 100 Best Places to Launch Ultimate Resource Guide Small Biz Makeovers FSB 100 Ask & Answer Fortune 500 Technology Investing Management Rankings Main Create Portfolio Edit Portfolio Create Alerts Edit Alerts

Black Friday retailers hope for silver lining

While a survey showed fewer shoppers are expected, a sharp drop in gas prices may leave some with some extra cash to spend and deals may draw out others.

EMAIL  |   PRINT  |   SHARE  |   RSS
 
google my aol my msn my yahoo! netvibes
Paste this link into your favorite RSS desktop reader
See all CNNMoney.com RSS FEEDS (close)
By Julianne Pepitone, CNNMoney.com contributing writer

Since the start of the recent market meltdown, how often do you check your 401(k) balance?
  • Once a day
  • Once a week
  • Once a month
  • I can't bear to look

NEW YORK (CNNMoney.com) -- Black Friday shopping is expected to decline slightly, but pent-up demand and lower gas prices may provide a small silver lining for the suffering retail industry, according to a survey released Tuesday.

Up to 128 million people said they will shop on the Friday, Saturday, or Sunday after Thanksgiving, down from 135 million the previous year, according to a survey by National Retail Federation (NRF).

But with some consumers holding out for the best deals and a sharp drop in gas prices giving some consumers a little bit of extra cash, retailers are hopeful.

In fact, a full 49 million people said they would "definitely" head to stores, while 79 million said they would decide after seeing the weekend deals.

Despite the decline, NRF called the number a "welcome surprise" after months of suffering retail sales.

"Retailers realize that low prices will get consumers into stores this holiday season, and this could be the most heavily promoted Black Friday in history," said NRF Chief Executive Tracy Mullin, in a statement.

NRF said it will release the results of its Black Friday weekend survey by 4:00 p.m. ET on Sunday, Nov. 30. To top of page

Features
  • buick_lacrosse_cxs.04.jpg
    The nation's biggest auto show will be a much more subdued affair. No cattle herds. No open bar. more
  • detroit_house.04.jpg
    It's not a myth: In places like Detroit and Cleveland, banks are unloading rundown homes for a grand. more
  • bernard_madoff_081217a.04.jpg
    A CNN-Fortune Special Investigation. Saturday and Sunday, 8 pm ET more
  • tax_audit.ce.04.jpg
    National Taxpayer Advocate says IRS should ease the burden on already-struggling taxpayers. more
  • ford_f150.04.jpg
    In a disastrous year for auto sales, here's who came out on top - and who got thrown under the wheels. more
  • piggy_bank_leak.cr.04.jpg
    U.S. households worth more than $1 million have lost nearly a third of their assets. more
  • fibit.04.jpg
    This new $99 pedometer lets you compete online to track fitness goals, sleep, calories. more
Markets Last Change
Dow Jones 8,599.18 -143.28 / -1.64%
Nasdaq 1,571.59 -45.42 / -2.81%
S&P 500 890.35 -19.38 / -2.13%
10-year Bond 111 24/32 Yield: 2.40%
U.S.Dollar 1 euro = $1.346 -0.025
January 9, 2009 4:03 PM ET
CompanyPrice% Change
Lehman Brothers Holdings Inc 0.07 35.29%
Lennar Corporation 9.42 -17.60%
Level 3 Communications Inc 1.53 15.91%
Jones Apparel Group, Inc 4.96 -13.74%
Jan 9 3:56pm ET †
More Galleries
CES: The year of the tiny projector Pico projectors pack big imaging power into tiny devices. Want to carry around your own personal movie theatre? Check out these 6 pico gadgets, previewed at CES. More
Take this job - or shove it With three job seekers for every opening, the unemployed are taking any position they can find. Even if it means a huge pay cut. Here's how people are coping. More
Detroit Auto Show: What's new An industry in crisis rolls out its latest weapons as some of the industry's biggest names fight for survival. More

© 2009 Cable News Network. A Time Warner Company. All Rights Reserved. Terms under which this service is provided to you. Privacy Policy
Copyright © 2009 BigCharts.com Inc. All rights reserved. Please see our Terms of Use.
MarketWatch, the MarketWatch logo, and BigCharts are registered trademarks of MarketWatch, Inc.
Intraday data provided by Interactive Data Real-Time Services and subject to the Terms of Use.
Intraday data is at least 20-minutes delayed. All times are ET.
Historical, current end-of-day data, and splits data provided by Interactive Data Pricing and Reference Data.
Fundamental data provided by Morningstar, Inc..
SEC Filings data provided by Edgar Online Inc..
Earnings data provided by FactSet CallStreet, LLC.